Author, brand strategist, speaker, and motivator Juju Hook is on a mission to rebrand "midlife." It's crap, she says, and she's not wrong.

Why a rebrand?
What do you think of when you hear "midlife woman"? Wrong! We've been sold a bill of goods, Juju says, and she is ready to help every woman embrace her power and glory and step into PrimeTime.

Hear the podcast, read genneve's review of Juju's book, then be sure to order a copy of Hot Flashes, Carpools and Dirty Martinis for yourself!

Get more information and read the full transcript of our conversation with Juju Hook on genneve.com. 

Did you know that after menopause, women lose many of the heart protections that helped them prevent heart disease? With the loss of estrogen, we lose elasticity in our blood vessels, making the build up of plaque easier.

February is heart health month, and since heart disease is the #1 killer of women and men in the US, we wanted to share some information with you on how to protect yourself.

We talked with Dr. Sarah Speck, medical director of the cardiac wellness and rehabilitation programs at the Swedish Heart and Vascular Institute in Seattle and co-founder of POTENTRx, a medical fitness company, about what we can do to stay heart healthy as we age.

Learn more about heart disease, Dr. Speck, and how you can put the wisdom behind the training of elite athletes to work for your heart health: genneve.com.